Spring 2012
A Technical Elective Course
for
Purdue University's M.S. in Technology:
Industrial Technology/Manufacturing & IT/Advanced Computer Applications Tracks
Lecture/Activities Schedule
Meeting No |
Topics/Activities |
Date |
1 |
Introduction to the course **An Overview of E-Commerce, E-Busines, Social Networking, Mobile Commerce **Ch 1 PPT Lecture note from the text book author is posted in IPFW e-learning Balckboard |
1/10 |
2 |
Lecture 2 **Facebook IPO **Internet and E-Commerce Stattistics **E-Commerce Models **Intro to E-Commerce Technology, Web Client/Server Architecture, etc |
1/17 |
3 | **
IPFW Technology,"
Invited Guest Lecture, Michael E. Mourey, Manager of IT Infrastructure
Engineering **Discussion of Stop Online Privacy Act (SOPA), Protect IP Act (PIPA), "The Pirate Bay" Case Study, Lead by Vicky and Dorian with PPT file ** Artciles from World Stree Joural
·
Web
Piracy Bill Faces Fiercer Fight, by Amy Schartz, The World Street Journal,
page B4,
http://online.wsj.com/itp/20120117/us/marketplace
·
New,
Old Media Battle Over Net Rules, 2012/1/18, by Christopher S.
Stewart, Geoffrey A. Fowler, and Sam Schechner, The World Street Journal,
pp. B1 &
B2,
http://online.wsj.com/itp/20120118/us/marketplace
·
What
is SOPA? A Guide to Understanding the Online Piracy Bill, by Amy
Schartz, The World Street
Journal,
pp. B1 & B2 |
1/24 |
4 | ** E-Commerce Site
Analysis Report ** E-Commerce Business Planning ** E-Comm Start-Up Business Planning lecture note ** Lecture on Note 1 of 2: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform |
1/31 |
5 | ** E-Commerce
Infrastructure,
Lecture note 2 of 2 ** TCP/IP Networking Management Hands-On Activities ** E-Commerce StartUp Business Planning Project, Case Presentation |
2/7 |
6 | ** Design and Build
E-Commerce Site,
Lecture note 1 of 2 ** E-Commerce Company Project: Trade-Off Study of Web Site Hosting and Web Site Design: Case Presentation |
2/14 |
7 | ** Exam 1 ** Design and Build E-Commerce Site, Lecture note 2 of 2 |
2/21 |
8 | ** Design and Build
Mobile Sites and Apps,
Lecture note ** Android App Demo: "Design and Development of Android Smartphone-Based ECG Applications using Bluetooth Protocol," Cesar Ruiz, M.S> Directed Project, Progress Report, Advisor Prof. Paul Lin ** MATLAB Mobile App for iPhone and iPad Platform, Demo **E Commerce Start-up Business Project Management and Risk Management, Progress Report and Presentation, Team 4: Vicky, Peter, Stephen |
2/28 |
Spring Break | 3/6 | |
9 | ** Ch. 5. E Commerce Security
and Payment Systems: Cyberwar (MAD), E-commerce Security Environment, Sony -
Case study,
Part
1 of 2 ** Cyberwar: Mutually Assured Destruction (MAD) ** Insight on Business: Sony: Press the Reset Button ** Insigt on Technology: Think Your Smartphone is Secure |
3/13 |
10 | **Insight on Society:
Web Dogs and Anonymity **Case Study: Online Payment Marketplace: Goat Rodeo **Ch 5. E Commerce Security and Payment Systems: Technology Solutions; SmartPhone Security - Case study; Management Policies, Business Procedures, and Public Laws; Payment Systems, Part 2 of 2 ***E-Commerce Business Project Report: E-Commerce Security and Payment System Design, by Team 1: Ryan, Joe, and Hemchand |
3/20 |
11 | **Opening
Case Study - Netflix: The Next Blockbuster? ** Ch 6 E-Commerce Marketing Concepts and Technologies, Lecture note **Insight on Society Case Study - Every Move you Take, Every Click you Make, We'll be Tracking you **Insight on Technology Case Study - The Long Tail: Big Hits and Big Misses **Insight on Business Case Study - Social Network Marketing: Let's Buy Together *** Team 2 Presentation ***** E-Commerce Site Demo: Web site capabilities: Content, Design, Functionality; Web site activity/transaction log ***** Internet Marketing Plan |
3/27 |
12 | ** Ch 7. E-Commerce
Marketing Communications,
Lecture note ** Ch. 8 Ethical, Social, and Political Issues in E-Commerce, Lecture note ** U.S. Patent and Trademark Office (USPTO), E-Learing Intellectual Property Modules ** BloombergTV+ (iPad app): *** Facebook Buys Patents, Pinterest's Rise *** AOL Selling Patents Team 3 presentation: E-Commerce Site Demo & Marketing Strategy |
4/3 |
13 | Ch. 9 Online Retail and
Services,
Lecture Note **Case Study 1 "Blue Nile Sparkles" **Case Study 2 "E-Commerce in Action: Amazon.com" **Case Study 3: "The OpenTable: Your Reservation is Waiting" Team 4 - E-Commerce Viability Analysis |
4/10 |
14 | Exam 2 (1 hour) Ch 12 E-Commerce and Supply Chain Management, Lecture note |
4/17 |
15 | Ch 10 Online Content
and Media Ch 11 Social Networks, Auctions, and Portals Draft Copy of Final Project Report due, Final Project Presentation |
4/24 |
16 | Final Project Report due, Final Project Presentation | 5/1 |